See below........
Bottom line is this, is rate important? Yes, always. Is the most important? Nope, I might consider it 3rd or 4th most important factor in shopping for a home loan. Proper game planning is A-#1 on the list. Level of service and reliablity is 2nd and I would put out of pocket and upfront costs at the third spot with Rate maybe coming in 4th. (I could make an argument for product being number 4 and rate being 5.....)
Point is this and it's pretty simple: A low rate is worthless if the loan doesn't close or the loan closes at this low rate but is contradictory to your desired financial outcome.

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